INSIGHT
I was thinking about creating awareness with an environmentally-friendly brand for this generation. I thought that was Seventh Generation’s mission.
Moms are very selective, they always want to give the best things to their kids.
IDEA
Moms’ Cleaning Competition
Seventh Generation cares for all our family members.
In the Moms’ Cleaning Competition, mothers do the laundry and hang clothes outside under the sunshine. Kids play and run around. There are stains on the kids’ clothes. You may breathe well after using Seventh Generation and offering it to your family members. It’s readable by mothers. Learn what to expect from moms.
