The North Face
INSIGHT The brand predominantly serves older consumers, and is more male-driven. However, it is necessary to build a young and innovative brand image considering the next generation. IDEA The North…
Alaskan Tourism
INSIGHT Alaska is a huge, beautiful, and wild place in which the Northern Lights offer an immersive experience in Alaska. IDEA Hold a wedding to display your love with award-winning…
Roomba Vacuums
I was thinking about how Roomba vacuums show their professional and technological aspects to target audiences. Time is a treasure. People would like to enjoy their lives in their spare…
Smart Car
I was thinking about how the Smart Car shows people around with parking and getting on the highway in a stable and fast way. People know this brand, but rarely…
Lipton Green Tea
INSIGHT Lipton Green Tea has all the vitamins and minerals for your daily needs. It’s loaded with natural flavonoids for a great flavor. IDEA Banner ads in the New York…
Seventh Generation
INSIGHT I was thinking about creating awareness with an environmentally-friendly brand for this generation. I thought that was Seventh Generation's mission. Moms are very selective, they always want to give…
Yeti Coolers
INSIGHT Yeti Coolers keep your drinks cool to refresh you when you’re traveling on even the hottest days. IDEA Huge Billboards that Tell the Temperature Watch the Yeti Coolers’ temperature…
Habitat for Humanity
INSIGHT Habitat for Humanity encourages people to donate time to build affordable housing for those who are impoverished. Habitat for Humanity has a gallery show, instead of art and paintings,…
Doritos Flamin Hot Chips
INSIGHT Doritos screensaver protects your eyes while you work on the computer. People drive all over the place to find spicy Doritos Flamin Hot Chips. IDEA When you start using…