The North Face

The brand predominantly serves older consumers and is more male-driven. However, it is necessary to build a young and innovative brand image considering the next generation. The North Face's Outdoor…

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Roomba Vacuums

I was thinking about how Roomba vacuums show their professional and technological aspects to target audiences. Time is a treasure. People would like to enjoy their lives in their spare…

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Smart Car

I was thinking about how the Smart Car shows people around with parking and getting on the highway in a stable and fast way. People know this brand, but rarely…

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Yeti Coolers

Yeti Coolers keep your drinks cool to refresh you when you’re traveling on even the hottest days. Huge Billboards that Tell the Temperature Watch the Yeti Coolers’ temperature reporter display.…

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